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In late 2012, WBRZ and WBTR took the This TV affiliation from a subchannel of WVLA. In late summer 2007, the Manships acquired a low-powered, independent television station, KBTR (WBTR), from Veritas Broadcasting Company. Since then, it has simulcast repeats of its newscasts on channel 2.2, and until September 2017, it took over operations of a cable-only NOAA weather channel with radar on channel 2.3 (this channel is now exclusively simulcast on sister station KBTR 41.3). WBRZ became the first station in Baton Rouge to begin broadcasting in high definition on channel 13 on April 22, 2002. In 1991, Manship's son Richard took over the station as its new president, and would later be named 'Broadcaster of the Year' by the Louisiana Association of Broadcasters. In September 1988, the station became the first in Louisiana to close-caption its newscasts. In July 1987, the station started broadcasting 24 hours a day, except on Sundays. In that same timeframe, NBC sank to third and last place while ABC moved up to first place in the ratings. The Manship family's other television station, KRGV-TV in Weslaco, Texas, did the same a year before. Because ABC was seeking out new affiliates with stronger signal coverage at the time, WBRZ swapped affiliations with WRBT and became an ABC affiliate again on September 5, 1977. It dropped ABC in 1971 after WRBT-TV (now WVLA) signed on. From the late 1960s until the late 1970s, WYNK was considered an affiliate of WBRZ. Until 1989, WBRZ was a sister station to WJBO-AM and WYNK-FM, until the Manships sold both radio stations. The WBRA call letters are currently used on the PBS member station in Roanoke, Virginia (standing for the Blue Ridge Mountains), though that entity emphasizes their 'Blue Ridge PBS' branding over call letters except where required by the FCC. It's distinctive.' The 'Z' was later expanded to mean '2' (similar to WGRZ-TV in Buffalo, New York). 'Z' is a phonetically good sound on the air. still wanted 'BR' in the station's calls, explaining the choice of 'Z' at the end that 'it was a good choice. It began broadcasting in color seven months later, becoming the first Baton Rouge TV station to do so.Īt first, the Manships wanted to call the station WBRA-TV, for the Baton Rouge Advocate, but went with the reverse 'Z' at the end instead, avoiding the implications of having calls which could be understood to also mean the women's undergarment. WBRZ was a primary NBC affiliate, sharing ABC with WAFB. It was also the longest running VHF outlet in Baton Rouge at the time, as WAFB originally broadcast on UHF channel 28 before moving to VHF channel 9 in 1960. WBRZ signed on the air on April 14, 1955, becoming the second television station in Baton Rouge, signing on exactly two years after CBS affiliate WAFB. WBRZ-TV's transmitter is located in Sunshine, Louisiana. WBRZ-TV is sister to Class A This TV affiliate KBTR-CD (channel 36), and the two stations share studios on Highland Road in Baton Rouge, just south of downtown. The station is owned by the Manship family, who formerly published the Baton Rouge daily newspaper, The Advocate, and is one of a handful of TV stations today to have locally based ownership.

WBRZ-TV (channel 2) is a television station in Baton Rouge, Louisiana, United States, affiliated with ABC.

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